The project DIGISTART is providing a Massive Open Online Course (MOOC) to train young entrepreneurs to develop their digital startups more effectively. The structure of the MOOC is based on answering the most challenging questions to build a successful digital startup. These questions are categorized under 10 main topics. To answer the questions, the most relevant available videos, blogs, book, papers are selected that will be improve during the next few months. Additionally, the assignments will be added in future.
Digital entrepreneurship embraces all new ventures and the transformation of existing businesses by creating and using novel digital technologies. Digital enterprises are characterized by a high intensity of utilization of novel digital technologies (particularly social, big data, mobile and cloud solutions) to improve business operations, invent new business models, sharpen business intelligence, and engage with customers and stakeholders. They create the jobs and growth opportunities of the future.
The digital space allowed companies to innovate and differentiate their business offerings in a way that was never previously possible. Some of its natural characteristics such as globalized online markets and low incremental per user costs enable rapid expansion of a successful digital business. Digital businesses are based on effective use of information highways for bidirectional communication between the business and the clients. It makes use of a variety of rich graphical displays which are no longer limited to Desktops and Portable Laptops. Recent advances in mobile technology have expanded the potentials of how technology can be harnessed to provide users with rich content over interactive interfaces on the move.
Thus digital business can provide infinite opportunities for innovation to create new products and services that fulfil different customer needs and often creates new user needs. digital business has brought in radical changes to existing traditional business sectors such as online travel booking sites to the hotel and airline industry, digital libraries to the publishing industry, music on demand apps like spotify to the traditional music record industry. The interconnection of users has also given rise to new user needs such as the rise of Social Networks like Facebook, video sharing sites like Youtube, Product Review Sites, amongst others. The web and mobile app interface allows entrepreneurs to start digital businesses and provide innovative services at a fraction of the costs required to set up traditional businesses.
The initial idea is just a starting point, not a blueprint, but a question. To generate such questions you need two things: to be familiar with promising new technologies, and to have the right kind of co-founders and colleagues. Universities have the right environment for innovation, and that's why so many startups grow out of them. They're filled with new technologies, research activities and creative young people. We help you turn your passion for innovation into sustainable startups poised for growth.
The majority of successful startups have more than one founder. Co-founder relationships can be the most important in the company. Since this dynamic is so vital to the health and culture of the company, if the co-founders' relationships fall apart so does the health of the rest of the company. Moreover, to be a successful online startup, at least one co-founder should be technical. In addition, try to stay small as long as you possibly can. In the end, the efficiency of team members determines the value of a team. You need people that believe in it almost as much as you do!
When people really love something, they tell their friends about it. You get organic, word of mouth, growth when you have a small number of users love your product. Great companies always have a great product that spreads through word of mouth. Very few startups die because of competition. They die because they fail to make their users love their product, and spend their time on other things.
You must be super passionate about the idea and you must know the problem very well. You can build a great product around it that solves the problem for your small set of users and can monopolize the market, even if its a small market. You need that passion to get through the hard part. You know you have the right idea and the right passion when you leave work and spend all of your free time working on the project, its consuming all of your thoughts, and feel like you have to beat it out of your chest and give it to the world.
You want a market that is too small now for any big players to take a look at, but will be big in 10 years. This requires a lot of thinking to make sure the market will be there and will grow. Thus, you have to think about Business Model strategy for your startup. Your Business Model must include a well thought out strategy that balances revenue generation and growth. We will help you explore options such as Freemium, Dynamic Pricing Strategy and Viral Marketing that can be incorporated in your Business Model strategy.
Startup life is all about bootstrapping, but you need a place to work, right? There are different workplace styles (home-working, co-working and traditional office space) with pros, cons and input from startups utilizing each environment so you can figure which the right choice is for you.
The startup incubators are collaborative programs designed to help new startups succeed. Incubators help entrepreneurs solve some of the problems commonly associated with running a startup by providing workspace, seed funding, mentoring, and training.
The startup accelerators provide funding opportunities, mentoring, networking, training, and events for a predefined period, usually three-four month period. The cash investment into each startup from the accelerator is very minimal, however, the accelerator program intents to improve the chances of raising venture capital from a third party entity on the back end. Mentorship could be coming from on-site experts that are affiliated with the accelerator. In return for the provided services, accelerators usually ask for compensation from companies invited to join, typically a small amount of equity (6 to 9 percent) and/or seed capital (around $15,000 to 20,000), however others like the Lisbon Challenge are based solely on sponsorship and do not charge the startups.
The entrepreneurs in different stage are seeking new sources of funding for their Business Ideas, including public and private funding opportunities. The good news is the days of meeting with investors one after another–hoping one will bite–are over. You shouldn’t do away with good-old-fashioned-face-time entirely, but there are now ways to make sure that your pitches will be heard by informed and interested investors, in all types of markets. There are so many places to get funding for startups that it actually can make your search more difficult. You can literally spend hours looking through search results without hitting the truly great opportunities. For example Faber Ventures and Portugal Ventures are two investors in Portugal.



This project has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 644847